10 Reasons to Attend Global Pet Expo

The Greatest Show On Earth is just four short months away. If you are still on the fence about attending, here are 10 reasons why you should:

Screen Shot 2015-08-17 at 2.39.28 PM 1

  1. See more than 3,000 new products and find the ones you need to grow your business
  2. Work with suppliers to maximize value and increase sales
  3. Cash in on show specials and discounts only available at Global Pet Expo
  4. Find new suppliers and products to expand your merchandise mix
  5. Learn how to optimize product display and selections
  6. Discover new strategies to build brand and customer loyalty
  7. Improve product knowledge to enhance your relationship with customers
  8. Explore new ways to connect with your community and boost store traffic
  9. Discover how retailers reach consumers across multiple shopping channels
  10. Understand emerging trends that will help you thrive in 2016 and beyond

We should also remind you that the pet industry’s largest annual trade show is the size of 13 football fields. So, jump that fence. All trails lead to Global Pet Expo in 2016 and you don’t want to miss it!

For more information about Global Pet Expo visit www.globalpetexpo.org.

Reptile Mania!

Watch here as America Now host, Bill Rancic talks about the Reptile Super Show that took place earlier in August in Southern California.

APPA

Extending the Benefits of Pets to the Classroom

Special authored post by Steve King, Executive Director of the Pet Care Trust

The pet industry is a multi-billion dollar industry for a reason. Millions of pet owners don’t lie. Pets enter our homes and we reap the benefits. They provide happiness. They provide companionship. They don’t judge. And we show our appreciation by treating them like what they are, family. The benefits of children having pets are even greater. By interacting with and caring for pets, children learn lessons on responsibility, empathy, nurturing, acceptance, and more. But some children don’t receive exposure to pets. They don’t have a pet at home to interact with, love, take care of, and enjoy. This is why the Pet Care Trust started the Pets in the Classroom grant program.

The Pets in the Classroom grant program offers pre-kindergarten through 8th grade teachers in private and public schools across the country financial support to purchase and maintain classroom pets. By providing teachers financial support to include small animals in their classroom environment, the Pet Care Trust hopes to help children experience the benefits of having a pet. The impact is profound, with teacher after teacher telling us about how their classroom pet positively impacted their students:

I had a great classroom experience with the pets.  My class really enjoyed it and it also helped them academically. They did research to learn more about out pets, which led to them wanting to learn more about other animals.  

What I thought was the most amazing wasn’t so much the academics.  My kids were excited about school and the pets. They told their parents, their friends and their siblings.  Everyday after school I had people in my room talking about, learning about and appreciating an animal most of them never had any experience with.  

Cynthia H.

Gwendolyn Woolley Elementary School

Las Vegas, Nevada

 

Thank you for the grant! I’ve watched many kids that I have rarely seen smile put a huge uncontrollable smile on as they interact with the different pets in class! I’m so glad I was made aware of this! Changed my classroom environment completely!!

Lauren N.
Arnold Middle School

Cypress, TX

 

A phenomenal opportunity to bring a pet into our 7th grade science classroom. There were many opportunities throughout the year to reinforce responsible pet ownership along with the understanding of maintaining a license to own our corn snake. The students watched him grow and became a companion to many students. It was inspiring to watch the students, at first apprehensive, become much more understanding of the gentleness of a snake. It is absolutely beautiful.

Josh L.

Howell Memorial Middle School

Freehold, New Jersey

 

With such incredible things happening in schools thanks to classroom animals, we have set a goal of impacting 5 million children through the Pets in the Classroom grant program. Please consider supporting the program financially so that the Pet Care Trust can continue to provide funding to teachers to provide their students with benefits that come through classroom pets. Learn more by visiting www.PetsintheClassroom.org.

 

The American Pet Products Association and Pet Care Trust have long supported each other’s initiatives such as the Pets Add Life campaign and the Pets in the Classroom program over the course of several years.

 

 

National Pet Market Opportunity Study Focusing on Previous and Non-Pet Owners Unveiled at Global Pet Expo 2014

The newly expanded APPA National Pet Market Opportunity Study focuses on previous pet owners and non-pet owners (individuals who have never owned a pet) and identifies new market opportunities as well as barriers to pet ownership. The study also explores comparisons between current, previous and non-pet owning households.

One of the key findings in the survey found that while there are 84.6 million U.S. households that are current pet owners, 26.6 million U.S. households are previous pet owners and 11.4 million households have never owned a pet.

As a bonus, the report also includes appendices with updated pet ownership incidence figures, as well as Executive Summary material from the current 2013-2014 APPA National Pet Owners Survey. For more information, a complete Table of Contents, and to order the study, please visit http://americanpetproducts.org/pubs_petmarketstudy.html.

Click here to view the full release and expanded information from the Study.

Leading Pet Industry Organizations Join Forces to Overturn Pet Sale Ban

In hopes of preventing a pet sale ban passage (and future bans), APPA, along with three other leading industry organizations, have joined together to support a pending lawsuit that challenges the prohibition of the sale of dogs and cats by pet stores in Phoenix, AZ.

APPA, the Pet Industry Joint Advisory Council (PIJAC), the Pet Industry Distributors Association (PIDA) and the World Pet Association (WPA) have collectively donated $125,000 to support a lawsuit brought in the U.S. District Court in Phoenix on behalf of Phoenix pet store Puppies ‘N Love. The lawsuit challenges the ban on several grounds; specifically that it violates both the Commerce Clause and the Equal Protection Clause of the U.S. Constitution. Currently there are 48 cities throughout the U.S. that have passed ordinances banning the sale of dogs and cats by pet stores. In addition to Phoenix, major cities such as San Diego, Los Angeles, Chicago and Cook County, IL have enacted bans.

Representatives of the organizations involved agree the issue of substandard breeders and stores is serious and challenging but maintain that passing bans is not a proper solution. Instead they look to establish industry-wide standards that protect dogs and cats while at the same time ensuring that people who choose to purchase a pet have a reliable and humane source for obtaining them and that responsible breeders and stores are granted their constitutional right to do business providing pets to those prospective owners.

Puppies ‘N Love was granted a preliminary injunction on April 2, 2014, which stays enforcement of the ordinance until the litigation is concluded. The trial will take place sometime in late 2014 or early 2015.

We will continue to keep you updated as new information becomes available!

Secrets of the Media Savvy: Top 5 Tips for Media Interviews

Everyone has to do it at some point in his or her life…yes, we’re talking about public speaking.  And sometimes public can mean 3.5 million viewers listening to you while you’re representing an entire company or perhaps even an entire industry.  No matter how often or rarely you speak with the media, it’s important to never take it for granted.  Even the best have bad days, bad interviews, and things they’d take back in a do-over, but there are things you can always consider before an interview to help make it as successful as possible.  Here are our top 5 tips:

1. Practice- ask others to conduct mock interviews with you. Start with simple questions like ‘what do you do, what does your company do?’  Sometimes we prepare too much that we forget to have answers for the obvious questions.  Ask them to pay attention to your body language, nervous ticks, words such as ‘um’ ‘uh,’ or ‘like’ spoken too often.  Control the speed of your responses, speak clearly and concisely and at appropriate volume.

2. Do your research- familiarize yourself with the host and the news outlet first.  Are they going to ask tough questions? Are they casual? Who is the audience? Is the interview going to be live or pre-taped? Do you know exactly what they intend to discuss with you?  Ask for example questions.

3. Know your purpose- prepare two to three key messages and essential points you want to get across during your interview.  The interview can always go in a different direction, but as long as you always remember why you wanted to take the opportunity to speak with the media in the first place, you can accomplish your goal.

4. Know how to bridge- when the interview starts going in a direction you’re not comfortable with, is off topic, or is taking up too much time, know how to redirect with a few simple phrases:

  • I don’t know on that one, let me get back to you
  • Before we get off topic, I wanted to mention…
  • It’s important to remember that…

5. Drive home key points- narrow the focus and plan the points you want the reporter and the audience to take away from the interview.  Even if things got sketchy in the middle, take the opportunity at the end to make the listeners remember you the way you want to be remembered.