APPA: Supporting the Industry. Leading the Way.

As the pet industry’s leading association, APPA has worked to grow and support the industry in many ways beyond the direct services APPA provides its members and retailers through Global Pet Expo.

Over the past six years we have supported the pet industry with an unprecedented $10,000,000. These contributions have driven and sustained significant programs designed to strengthen our industry, increase pet ownership, and build awareness of the joys and health benefits of pet ownership.

We provide financial assistance to organizations like the Pet Industry Joint Advisory Council and the Pet Care Trust and have consistently taken a leadership role in pioneering new initiatives. Over the last decade, APPA founded the national Pets Add Life campaign, helped form the Human Animal Bond Research Initiative Foundation, and most recently, partnered with industry leaders to establish the Pet Leadership Council, all with the goal of growing and safeguarding our industry.

Our resolve to support and strengthen the pet industry to the best of our ability has never been stronger. We remain committed to leading the way as we work cooperatively with other organizations to plan for the future and ensure the continued health and vitality of the pet products industry. Together we are strong.

Here are some of the organizations APPA supports:

 

Human Animal Bond Research Initiative

In 2010 APPA took the lead in uniting the industry to form a new organization dedicated to gathering, funding and sharing the scientific research that demonstrates the positive health impacts of animals on people. Since its inception, HABRI has served as a rallying point for a growing assembly of companies ranging from manufacturers, distributors and retailers to veterinarians and animal health organizations, all with the common goal of scientifically validating that pets are good for human health. 

In just a few short years, HABRI has quickly become the one-stop resource for scientific research and information on the human-animal bond and has developed the most comprehensive online repository with more than 20,000 entries and growing. The foundation has also awarded a half million in grants for new research showing the health benefits of pets.

Pets Add Life

APPA’s Pets Add Life program was started in 2005 as a public service announcement effort and has since grown into a highly impactful social media campaign garnering hundreds of thousands of followers, millions of impressions, and has become one of the leading voices for promoting pet adoption and responsible pet ownership. Through YouTube, Facebook and Twitter, active and engaged PAL fans and followers are able to help spread our message to millions of their peers.

In an effort to encourage and increase pet ownership, PAL promotes the joys and benefits of pets through a video campaign that includes the wildly successful talking animal videos, which have now reached over 75 million views. Future videos will focus on pet owners’ stories and the amazing impact their pets have made on their lives.

Most recently, PAL has focused its energy on reaching the newest generation of pet owners, Millennials, by expanding into growing platforms popular among this generation like Vine, Instagram and BuzzFeed.

 

Pet Care Trust

APPA has long been a sponsor of the Pet Care Trust whose mission is to promote public understanding of the joys and benefits of pets through education, support, and interaction, primarily through the Pets in the Classroom grant program.

To date, Pets in the Classroom has issued over 56,600 grants to teachers, and nearly 2 million children have experienced the joys and benefits of pet care since the program’s inception.

With a goal of introducing 5 million children in 100,000 classrooms to pets and the benefits they provide, the Pet Care Trust is hoping to help teachers impact future generations of pet owners through its grant program.

Pet Leadership Council

The Pet Leadership Council was formed in 2013 with the mission to: promote and celebrate responsible pet ownership; protect the rights of pet owners; ensure a sustainable supply of pets; foster industry commitment to animal care and breeding standards; and support well founded and meaningful regulatory and legislative initiatives regarding household pets.

As a unifying, proactive voice for the industry, the PLC members represent manufacturers, distributors, retailers, veterinarians and breeders — all of whom passionately and enthusiastically serve the cause of pet ownership and seek to improve the quality of life for pets and owners alike.

By engaging the appropriate resources, the PLC responds to current issues like increasing the incidence of pet ownership and addressing nationwide pet sale bans, while also identifying and addressing future industry needs.

Pet Industry Joint Advisory Council

APPA has long been a supporter of the Pet Industry Joint Advisory Council to help the organization in its important function of monitoring live animal issues. Understanding the critical nature of legislation affecting pets, APPA also lends support through its Washington D.C. based law firm Dentons US LLP in addition to its government affairs department which monitors product legislation.

WE ARE COMMITTED to continuing to support the organizations and individuals working to protect and grow the industry.

Newest Talking Animal Video!

Pets Add Life (PAL) has done it again! Check out the latest in their popular Talking Animals series, featuring a philosophical guinea pig with big questions for his buddy. Feel free to share the laugh on your social channels!

In case you don’t know, Pets Add Life is the Association’s non-profit organization dedicated to voicing the joys and benefits of pet ownership and prompt adoptions. Check out this amazing community of pet fans on Facebook at Facebook.com/petsaddlife.

 

Pets Add Life’s Newest Talking Animal Video

Houston, the latest Pets Add Life video has landed! Watch as this talkative mouse realizes the gravity of his situation when he goes where no mouse has gone before in search of a pal to talk to.

To view more videos from Pets Add Life, visit the campaign’s YouTube Channel.

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Pets Add Life (PAL) Campaign Wins Two National Awards

PR Daily AwardsWe couldn’t be happier to share the news that the Pets Add Life (PAL) campaign was recently awarded a PR Daily Award for “Best Viral or Word of Mouth Campaign” and a PR Daily Nonprofit Award for “Best Use of Social Media.” PR Daily is a leading source for daily news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

“We are ecstatic to receive this PR Daily Award and top recognition,” said Bob Vetere, President and CEO of the American Pet Products Assocation. “The ultimate goal of the PAL campaign is to spread awareness of the joys and benefits of owning pets of all types, and to ultimately get more deserving pets into people’s homes, so we are honored to see our efforts and dedication recognized. The PAL campaign has really taken off and only continues to grow, and we are very pleased with the positive feedback it has received thus far.”

The 2013 PR Daily Awards are the most prestigious in the PR and corporate communications industry, and being recognized for this award is an unparralled honor for PAL, and the pet industry as a whole, as we continue to spread the word on the joys and benefits of pet ownership.

We are honored to see the campaign receive these top accolades and we encourage you to check out PAL through the Facebook page, twitter, website, blog and YouTube Channel.

Bringing Home Your Second Pet

Across America, you’ll find thousands of families with two pet households. The reason? Well, there isn’t just one. Some pet owners will tell you it’s so their dog or cat can have a companion while others say that by adopting a second pet, they’re helping decrease the percentage of pets without homes. No matter the exact reason, one thing is certain, bringing home a second pet can be extremely beneficial and rewarding, but it’s important to consider a few things first.

Take, for example, this scenario. You have a wonderful pup at home but you’re concerned that, during your workday, he or she is lonely or inactive. A second dog could help this situation immensely. Dogs are social animals, and chances are good that the two will play together while you’re out and about.

To help ensure the dogs get along, you’ll want to consider the following:

* Adding a second female pup is usually ill advised

* Most dog breeds get along best with their own breed

* With two males, it’s a good idea to have at least one of them neutered to minimize dominance issues

Additionally, when adding a second animal, no matter the species, it’s always a good idea to ask these questions:

  1. Is your existing pet good with other pets?
  2. Have you budgeted for a second pet?
  3. Do you want to travel with both pets? In the case of dogs, some pet friendly locations are reluctant to take two pups, and boarding two dogs will cost more.
  4. If necessary, are you prepared to train two pets?
  5. What is your main motivation for wanting another pet?

Adding a second pet is a special time, particularly if you adopt. Not only are you making a world of difference and changing the life of a new animal for the better, but you’re also contributing to the well being of your first pet.  Not to mention, studies show that pets add to your life, so a double dose can’t be a bad thing!

Information provided by:

http://www.lucythewonderdog.com/two-dogs.htm